The Design Process

adBrandz™ follows certain key points to insure that your website development project meets your marketing goals. We adhere to the following key elements, among a list of strict design guidelines and protocols:

• We discuss with you about your marketing goals and the website development strategy to help meet your objectives

• Ascertain who your target audience is and what drives them to your business

• Research and Analyze your competition to formulate a powerful and sustainable online marketing strategy

• Design a clean and easy-to-navigate site that conveys your unique image, message and brand

• Strict adherence to usability standards and best practices

• Optimize content that renders your website search engine friendly

What's Next?

It will be necessary to have a few meetings before and during the design and development phases of your website.  In the Metro-Atlanta area, and at any of our regional office locations, we can personally meet with you or set-up a teleconference for the initial consultation. Out side of our geographical area, we will provide consultation via phone and or email. During the initial meeting we will discuss your ideas about the design, such as color, graphics, content and the overall look and feel of your website. We will discuss about your goals for the website and the best way to accomplish those goals. We will also discuss about your content and offer you options to optimize your text and graphics to support your marketing strategy and increase your website rankings among search engines.

Once a decision is made about the design, we will provide you with a written specification (specs) of the project for your final approval. Upon approval, we will present you with 2 or 3 unique design concepts for your visual choice. Of course we can tweak and modify the design until it meets your approval. Once approved, we will begin the development process. We will keep you updated on the progress of your website development and can make changes to your materials even after it is fully developed. It is easy to review and change the materials often. In fact, websites perform best when they are frequently updated with fresh content. adBrandz™ offers a maintenance plan that will fit your need and budget. Please ask a design consultant about our website maintenance plans.

We can also build a content management facility for your website that will allow you to update your content and keep it fresh. Ask us about this feature and we'll be happy to discuss it with you. adBrandz™ can also provide you with a full suite of e-commerce utilities including shopping cart, payment solutions, merchant account services and email marketing services to complement your online store front. Additionally, we can host your newly built website securely in our data centers and you can also register your domain name under your own account through our preferred registrar, SpeedLink Domains, at incredibly low prices. Unlike other web design companies, we give you full access and control over your website, hosting and domain.